What Is The Big Deal With Web Analytics & SEO

What is the big deal with Web Analytics & SEO?

SEO 

Search Engine Optimization is one of the most important aspects in any successful website. It is a crucial tool for companies and businesses to direct more traffic to their site. SEO is a way of advertising your website by using specific key terms that represent the products, services or interactive features you are offering. Well known search engines such as Google and Bing rank websites according to complex algorithms, which are designed to determine which websites are most relevant for any particular search term. 

Companies can spend thousands of dollars on a website, but if it has not been properly optimized for the search engines, then it will not be easily found. Statistics show that internet users rarely, if at all, go past the 3rd page when doing a key word search. But don't worry! There are simple ways to achieve high rankings on search engines. The easiest way to optimize your website is to hire the best SEO specialists to do the work for you. Since the world of SEO is complex and always changing, it makes it difficult for individual website owners who do not specialize in SEO to keep up with the evolving industry. The algorithms these search engines use, base their conclusions on factors including META Tags, inbound links, titles, key word density and website content. So if you are not familiar with these things, it is in your best interest to hire a professional.

When hiring a company to do your SEO, it is a great idea to deal with a company that has representatives local to you, to ensure you can communicate clearly and regularly regarding your business. Reputation is everything, so make sure the company you are working with has a resume of other clients they have provided services too. For example, if you live in Miami, you should hire the best SEO company in Miami to guarantee the best results. Often times the best Web Development company or best Mobile App development companies will offer excellent SEO services also. Their professional designers will not only utilize the latest software and develop an eye catching website, but also an interactive search friendly design to help your sight gain popularity. To conclude, SEO is vital for your business to thrive.

Web Analytics 

To break it down, web analytics deliver data about your website, your visitors and their behavior, so you can asses what is working and what is not. The over all goal is to see how you can improve your websites performance and conversion rates. Using web analytics you are able to track where your traffic is generating from and what key words users are typing into the search engine. It is important to see which keywords are most popular, to optimize your site with those terms to gain a higher ranking. If you don't analyze the current state of your website, how will you know what areas need to be improved?

So the next question is, how do you determine which web metric to focus on? Really, it depends on what your websites purpose is and what you want to achieve through your site. As an example, here are some of the most useful analytic tools:

- Page Views, Click Maps, Direct Visits, Exit Rates, Sales and Conversions, New Visitors, Returning Visitors, Key Words and Geography of Visitors.

Now how do you go about gathering all of this information? Two ways; hire a professional web analyst to gather the data for you, or do it yourself by using Googles analytics program. Although it is free to use Googles program, sometimes it is more helpful to hire a specialist. The analyst will help you create the your websites vision, problem statement and strategy. They can look deeper into the project and ensure everything is being done to reach your websites goal.

Web analytics as well as SEO management is key to a successful business, company or non profit website. You want to work with the best SEO company that will not only boost traffic but also help you properly evaluate the analytic aspect of your site. The connection between you and the viewer is why you invested in your website in the first place, so hire an SEO specialist and use the analytic date they can provide you with to ensure you are always optimizing your site.

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