What Is The Big Deal With Web Analytics & SEO

What is the big deal with Web Analytics & SEO?

SEO 

Search Engine Optimization is one of the most important aspects in any successful website. It is a crucial tool for companies and businesses to direct more traffic to their site. SEO is a way of advertising your website by using specific key terms that represent the products, services or interactive features you are offering. Well known search engines such as Google and Bing rank websites according to complex algorithms, which are designed to determine which websites are most relevant for any particular search term. 

Companies can spend thousands of dollars on a website, but if it has not been properly optimized for the search engines, then it will not be easily found. Statistics show that internet users rarely, if at all, go past the 3rd page when doing a key word search. But don't worry! There are simple ways to achieve high rankings on search engines. The easiest way to optimize your website is to hire the best SEO specialists to do the work for you. Since the world of SEO is complex and always changing, it makes it difficult for individual website owners who do not specialize in SEO to keep up with the evolving industry. The algorithms these search engines use, base their conclusions on factors including META Tags, inbound links, titles, key word density and website content. So if you are not familiar with these things, it is in your best interest to hire a professional.

When hiring a company to do your SEO, it is a great idea to deal with a company that has representatives local to you, to ensure you can communicate clearly and regularly regarding your business. Reputation is everything, so make sure the company you are working with has a resume of other clients they have provided services too. For example, if you live in Miami, you should hire the best SEO company in Miami to guarantee the best results. Often times the best Web Development company or best Mobile App development companies will offer excellent SEO services also. Their professional designers will not only utilize the latest software and develop an eye catching website, but also an interactive search friendly design to help your sight gain popularity. To conclude, SEO is vital for your business to thrive.

Web Analytics 

To break it down, web analytics deliver data about your website, your visitors and their behavior, so you can asses what is working and what is not. The over all goal is to see how you can improve your websites performance and conversion rates. Using web analytics you are able to track where your traffic is generating from and what key words users are typing into the search engine. It is important to see which keywords are most popular, to optimize your site with those terms to gain a higher ranking. If you don't analyze the current state of your website, how will you know what areas need to be improved?

So the next question is, how do you determine which web metric to focus on? Really, it depends on what your websites purpose is and what you want to achieve through your site. As an example, here are some of the most useful analytic tools:

- Page Views, Click Maps, Direct Visits, Exit Rates, Sales and Conversions, New Visitors, Returning Visitors, Key Words and Geography of Visitors.

Now how do you go about gathering all of this information? Two ways; hire a professional web analyst to gather the data for you, or do it yourself by using Googles analytics program. Although it is free to use Googles program, sometimes it is more helpful to hire a specialist. The analyst will help you create the your websites vision, problem statement and strategy. They can look deeper into the project and ensure everything is being done to reach your websites goal.

Web analytics as well as SEO management is key to a successful business, company or non profit website. You want to work with the best SEO company that will not only boost traffic but also help you properly evaluate the analytic aspect of your site. The connection between you and the viewer is why you invested in your website in the first place, so hire an SEO specialist and use the analytic date they can provide you with to ensure you are always optimizing your site.

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Functionality; The key To Web Design And Development

The key to any successful website is functionality. It is regarded as the most important part of the web design and development process. Every component of your site should work quickly and correctly for your viewers. Reason being, if it does not deliver what the viewer expects, it will fail no matter how good your website looks.

To break it down into specifics, a functional website should have a few key aspects. When designing and developing a website it is important that the site is easy to use. Features such as a search bar are useful so the user can simply find what he/she is looking for within the site. Maintaining a website and keeping it up to date with todays technology is also very important. Instead of using slow and old flash elements (which often times requires the viewer to download Flash Player), programming should incorporate new languages that require virtually zero load time such as Ajax and jQuery.

Another essential aspect to keep in mind is that not every user will have the same browser or platform you may be using. It is vital to make sure the website will work on as many various browsers as possible. This doesn't mean only the newest and most up to date browsers either, keep in mind some users may not have updated their own to the latest version. Compatibility is key. The same goes for operating systems. The more people can access your website, the larger your market it.

Next important factor of successful website functionality is the design features. Avoid cluttering pages with over use of images, videos and content. Sometimes less is more. Keeping a website sleek, clean and simple is much more effective then over bearing your audience with information. This is the same for the navigation aspect of your website, which should be easy and logical. Always keep your target audience in mind and structure it for them specifically.

So while searching for the best web design company, make sure you keep all of these tips in mind. In conclusion, have a website that is not only both functional and up to date but also beautiful and clean in design. In this modern era, a client will most likely see your website before they see you.

How to find the best Custom Software development company in Miami, Florida

Do you need a custom software developed for your business or idea? Not sure where to begin? Here are some tips for you to get a head start.

1. What kind of custom software do you need? Is it something for an existing business, a new management system, an old system needs integrating or updating? Choose a company with experience working with the type of software you need, you will end up saving money and frustration by looking closely at a developer's resume. For example, if you need a nutritional software developed, which may be based on custom proprietary algorithms, you may want to look for the best custom software company in Miami for proprietary algorithm based nutritional software.

2. What is your budget? Do you already have a rough idea of what you would like to spend to make this project happen? Remember, for quality work, nothing is "cheap". However, you will find that the top software development companies in Miami offer flexible pricing and great customer service. Usually if you work with a reputable boutique company you will get more face time with developers, and occasionally a dashboard to monitor you projects progress. If you would like to see an example of a mobile application and custom software development company in Miami that offers services like these take a look at Zakkour Technology Group.

3. What is your time-line? If you would like your project treated as a priority, you should consider working with a professional local team of developers. This will create a transparent relationship between you and the development team, making them readily available for support or service in the future. Zakkour Technology Group is a boutique custom software and mobile application development boutique with locations in New York City, and Miami, Florida.

Finding the BEST Mobile App Development company in Miami

Are you looking for a professional mobile app development company in Miami? The first step is to identify what kind of company you are looking for:

Do you need a company with the capability of handling a large development project, or a new concept involving emerging technologies? Certain companies specialize in these types of projects. A high-end mobile application development company in Miami like Zakkour Technology Group has the technical expertise to handle a range of projects, from algorithm based nutritional software to mobile applications for restaurants.

If you need a company that has clear communication between clients and developers, it is best to seek a boutique style company. This means, no outsourcing to other countries, waiting for the time-zones to align, no communication issues due to language differences. One of the hardest parts of choosing a development company is finding one that will help the clients understand what is going on while the project is being developed. Some companies offer a back-end client dashboard, to allow their clients to watch the progress of their project. Zakkour Technology Group is a Mobile Application development company in Miami that has a custom back-end dashboard for their clients, this is a great benefit during the development process.

Another key thing is to find a company with a history of happy clients. You can truly tell the value of a company by listening to what their past clients have to say. After reviewing the companies in Miami, it is clear that Zakkour Technology Group is one of the best mobile application development company in Miami.